Fractional Marketing Leadership for Growing Brands
Providing you C-Suite executive marketing strategy and programs for a fraction of the cost and time
The power of adding fractional marketing leadership to your organization
Hi, I'm Alex! A fractional Chief Marketing Officer who left full-time marketing leadership in order to help more brands grow faster in a more effective way.
As your fractional CMO partner, I unlock your organization's growth potential through high-impact marketing leadership tailored to your specific needs. This strategic collaboration brings my executive-level expertise to your team without the full-time commitment, delivering immediate results through focused strategy, fresh market insights, and practical implementation that directly impacts your bottom line.
Who I’ve worked with, past and present
What is a Fractional CMO?
Strategic marketing leadership at executive level without the full-time salary commitment or overhead costs
Immediate access to seasoned expertise that elevates your marketing function and drives measurable business growth
Objective perspective that identifies blind spots and introduces innovative approaches to your marketing challenges
Hands-on implementation of proven marketing frameworks tailored specifically to your organization's goals
Flexible engagement model that scales with your business needs, providing exactly the right level of support when you need it
Meet Alex the CMO
Now accepting new clients for spring, summer, fall of 2025
Alexandra Russo has 12+ years of strategic communications experience, more than half of which has been spent in the franchise leadership space building brands, marketing teams, and system-wide programs from scratch.
A Virginia Tech grad, she’s based in Pittsburgh, PA and works with clients across the globe.
Recent Projects Include…
• Leading CRM integrations for initial lead nurture, franchisee communication hubs, and ongoing client reengagement
• Creating and implementing annual, 12-month marketing plan & budget
• Implementing referral marketing programs into existing client communications
• Redefining overall brand messaging and positioning
• Building lead nurture messaging funnels for multiple service types
• Building Community Marketing Playbooks, reference guides, and sales trackers
• Grand Opening plans, playbooks, 12-week pre-open pre-written social media posts, and budgets
• Social media audit and creating a brand-wide content strategy & calendar
• Leading and managing internal marketing teams
• Leading all marketing vendor relationships
• Creating an updated digital advertising strategy with new messaging & content
• Facilitating website redesigns and brand refreshes
…With These Recent Results
140%
Increase in ROAS over 60 day period
17%
Increase in YoY system-wide sales
90%
Increase in social media engagement within 90 days
8x
Average sustained system-wide ROAS
“Alex is a thoughtful and positive presence with strengths in communications, messaging strategy, branding and positioning. Alex is an asset to any team she becomes a part of. She doesn’t hesitate to jump into the hard things, while keeping an eye on the big picture outcomes her clients need, want and deserve … I highly recommend Alex as a Fractional CMO, a marketing expert and an executive leader!”
- Katherine LeBlanc, Senior VP of Marketing, 4Ever Young Anti Aging
The process
Define your goals
Understand your challenges
Lead implementation with your team, establishing clear accountability and workflows
Measure results and refine strategies to ensure continuous improvement and long-term success
Create the game plan, defining priorities and resources
As your fractional CMO, I integrate with your team as a true business partner with a unique mission: to build self-sustaining marketing excellence that eventually renders my role unnecessary. I work deliberately to transfer knowledge, develop internal capabilities, and establish robust systems that empower your organization to thrive independently. My success isn't measured by creating dependency, but by leaving you with a high-performing marketing function that continues to drive growth long after our engagement concludes. This approach ensures you gain lasting value while maintaining complete ownership of your marketing future.
Let’s chat
Interested in working together? Fill out some info and I’ll be in touch shortly. Thank you!